Dance Games in Australia: A Q1 2021 Performance Snapshot

The first quarter of 2021 has been eventful for dance game applications in Australia. With data sourced from Sensor Tower, we're able to delve into the performance of the top 5 dance games on the unified platform, which includes both iOS and Android.

Just Dance Now, published by Ubisoft from France, experienced a fluctuating trend in downloads, starting at around 3K, dipping to 1K, and then spiking at 3.7K by the end of the quarter. Weekly active users followed a similar pattern, decreasing from 12.6K to 7.9K before climbing back to 12.9K. Revenue showed a declining trend in the first half of the quarter, dropping to 1.1K USD, but surged towards the end, closing at approximately 2.2K USD.

Coco Play's Dance Clash: Ballet vs Hip Hop saw downloads decrease from 1.4K to 523 before slightly recovering to 878. Active users also diminished from 4.1K to 2.8K, with a minor recovery by March's end. Revenue fluctuated, with a notable drop to 38 USD in February, followed by a moderate recovery to 101 USD by the quarter's end.

Another Coco Play title, Ice Skating Ballerina, witnessed downloads drop from 873 to a low of 307, before ending the quarter at 483. Weekly active users decreased from 8.2K to 7.1K, with slight fluctuations. The revenue pattern mirrored the trend of active users, starting at 283 USD, dropping to 39 USD, and ending at 71 USD.

The popularity of JoJo Siwa - Live to Dance also varied, with downloads declining from 810 to 244 and then slightly increasing to 270. Active users followed a downward trend from 1.8K to 626. However, revenue saw an increase in March, peaking at 863 USD before falling to 124 USD.

Lastly, Acrobat Star Show downloads decreased from 845 to 273, before a significant rise to 1.1K at the end of March. Active users showed a similar pattern, with a dip to 340 and a substantial increase to 1.2K. Revenue saw a modest increase from 178 USD to 133 USD by the quarter's close.

These figures highlight the dynamic nature of app performance, with varying trends across downloads, active users, and revenue. For more detailed insights into the performance of dance game applications and other categories, Sensor Tower's comprehensive analytics provide a deeper understanding of app market trends.